![]() Most of the top social networking companies have already adopted AI to scale up their processes and take their business to the next level. The technology can also assist in providing content analyzing different activities as well as demographics. With the help of various algorithms, artificial intelligence can keep an eye on the unstructured user comments to offer a personalized experience and to recognize crisis. This analysis helps in understanding users’ behavior. With artificial intelligence, social networking companies are analyzing voluminous data to find out what’s trending, different hashtags, and patterns. Managing social media platforms (flooded with innumerable users) is not a child’s play it requires a lot of things to look upon. > Explore Our AI Related Work Here… How is Artificial Intelligence Used in Social Media? This article is all about the impact of artificial intelligence on social media. AI and machine learning (a subset of AI) in social media are helping the giant social networking companies to make sense of the user-generated data to manage various activities. This branch of computer science makes machines to act, think, and behave like human beings. Yes, AI or artificial intelligence is contributing massively to manage this sea of human data coming to these platforms. By sharing their thoughts, photos, or videos on these platforms, both the businesses and individuals are adding an unimaginable amount of data that is increasing exponentially with each passing year.Īnd, if you are wondering how these platforms are managing the same, then the answer is through AI and various other technologies. Different online studies reveal that every smartphone users uses at least one social media application (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat, etc.).īut, social media is not just about connecting to your friends or family, rather, it has become a perfect place for businesses to find new clients or nurture their relationships with the existing ones. Considering the fact that there are 3.81 billion (continue to grow) active social media population worldwide, it would no wrong to say that we live in an era of social media. ![]()
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